A Review of Literature on Impulse Buying Behaviour of.
Online reviews have shown important information that affects consumers’ online shopping behavior. However, little research has examined how they may influence consumers’ online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them.,The framework of this study was tested on three popular online group shopping websites in China (ju.
The state of online impulse buying research: A literature analysis Abstract Online impulse buying has drawn increasing scholarly attention across disciplines. However, little effort has been made to evaluate the status of research and consolidate the findings in the literature.
Impulse buying is a phenomenon that has attracted attention from marketers and consumer researchers for decades. Whilst impulse buying has been studied extensively, there is a gap in our understanding of consumer impulse buying choice in different consumption situations. Impulse buying research lacks a theoretical and systematic.
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Impulse buying is a common behavior today. Our culture of consumption enables us to succumb to temptation and purchase something without considering the consequences of the buy.
Any buyer or force a considerable gap in. Literature review comprises contributions from the starting point of impulse buying behavior is only. Section of various research gap, in addition, we have reviewed the factors influencing the related to study in table i. From the starting point of impulse buying a.
The theory got its name from the proposer, Hawkins Stern who had put this forward in 1962. The theory offered a fresh perspective on consumers’ buying behaviour as most of the contemporary consumer behaviour theories like Maslow’s Need Hierarchy Theory of Motivation (1943) and Engel, Kollat and Blackwell (1968) which believed that consumers always make rational and well-planned buying.