Viral Marketing: A Study of drivers of Viral Marketing and.
In this research paper, author investigates the parameters of viral marketing effecting media (ediscussion, websites, online chat, email etc) parameters that have effect over the brand equity o f different products and services. The study emphasiz es on the antecedents of viral marketing influencing t he brand equity of products and services through ISMBE Model.
Impact of Guerrilla Marketing on Consumer Perception By Mohsin Shakeel, Muhammad Mazhar Khan. University of Lahore Islamabad Campus Pakistan Abstracts Purpose: Guerilla marketing is one of the growing marketing techniques which are used in advertising industry. Stealth marketing is also a most popular technique use in the Guerilla marketing.
A research paper is an expanded essay that presents your own interpretation or evaluation or argument. When you write an essay, you use everything that you personally know and have thought about a subject. When you write a research paper you build upon what you know about the subject and make a deliberate attempt to find out what experts know.
Antiviral Research publishes research reports, short communications, review articles and commentaries on the control of viral infections in humans.
Viral marketing is the modern implication of the word of mouth marketing. This is also known as the buzz marketing. People will get to know about one product or brand and spread the word around to other people. Viral marketing usually appears to be completely dependent on the image of the product in the eyes of the respondents or the customers.
International Viral Marketing Campaign Planning and Evaluation Objective of the Study The objective of this study was to explore international viral marketing campaign (IVMC) planning and evaluation in order to help marketers develop better campaigns. The motivation for the study came primarily from a research gap in existing literature.
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