Impact Of Advertising Vs Sales Promotion Marketing Essay.
Sales Promotion Techniques Sales Promotion Techniques There are four key sales promotion techniques that marketing firms direct towards trade and consumers.These techniques are discounts and deals, increasing industry visibility, price-based sales promotions, and attention-getting consumer sales promotions.This paper will summarize these four key techniques and give real life examples of each.
Promotion: The advertising and promotion initiative of an organization to increase the sales of a product play a critical part in the marketing strategy s argued by Frances Brassington and Stephen Pettit (2003). This is evident from the company’s investment in advertising its products and the launch of promotion campaigns reflecting upon the social and national events like football.
Lastly, the marketing mix and strategies adopted by IKEA on how they make use of their 4Ps’ to determine the Product strategy for space-saving furniture and unique designs, Place strategy that lacking of presence in a particular country of IKEA, Price strategy that features in organizing promotional sales discount to induce customer to clear old stocks and the last P refers to the Promotion.
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According to Mc.Carthy, “Promotion is concerned with any method that communicates to the target market about the right product to be sold in the right place at the right price.Promotion encompasses sales promotion ,advertising, and personal selling.” Hence, promotion is persuasive communication to inform potential customers about the existence of products, to persuade and convince them.
Promotion is the marketing term used to describe all marketing communications activities and includes personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising and sponsorship. Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications.
Sales promotion is any proposal undertaken by an organization to promote enhance in sales, procedure or trial of a product or service. Sales promotion is not enclosed by the other elements of the marketing communications or promotions mix. Sales promotions can be intended for at the consumer, sales workforce or distribution channel members such as retailers.